The 30-40+ Blogger Meet in London | What Happened – and All the Pictures

The 30-40+ Blogger Meet in London | What Happened - and All the Pictures

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So after two years in the planning and quite a few hiccups along the way, the first 30-40+ Blogger Meet aimed at older bloggers finally took place on 16th May in London’s Chelsea… What an incredible time we all had!

I couldn’t have hoped for a better day in terms of the company and the atmosphere – the pictures here speak for themselves.

The event was sponsored by Hope, the fashion brand aimed at the 40+ woman. I was incredibly honoured and lucky to have such a forward-thinking and modern brand as a headline sponsor, and they were also one of the most generous I’ve ever encountered at a blogger event.

The feedback from all the delegates has been wonderful – it really couldn’t have gone any better.

So how did this all come about?

I had the idea of having some sort of informal meet up for bloggers who were more my age. I’d been to a few blogging events and although I’m more than happy to socialise with people of any age, I thought it would be nice to have an event where there were more of the older bloggers that I knew as they didn’t seem to be attending events. I had a feeling it was because going to blogging events seemed to be something 20-something bloggers did, and that may be off-putting to older bloggers (in terms of feeling like “the old one”).


As far back as two years ago I sent out a few tweets and emails asking people if they were interested in a non-mummy blogging event aimed at those in their 30s, 40s and over, and the response from everyone was overwhelmingly YES.

The problem it leaves you with is this: If you’re the one suggesting it and people like the idea, the inevitable question you’re asked is “So when are you going to organise it then?”… It’s really up to you to do it – no one else is going to organise it for you. Luckily I’m a demon organiser and list-maker (and, I think, a party planner in a former life) so was happy to take on the responsibility.


To cut a long story short: Two years, 250 mailing list subscribers, three false starts and several weeks of frantic organising (from start to finish) later, we had our very first blogging meet aimed purely at older bloggers. I secured a gorgeous gastro pub/restaurant (the Imperial) in Chelsea and Hope as the headline sponsor.

With a massive amount of help from Fluorescent PR (Hope is their client) and my close blogging friends, I put together an event that I was very proud of. This post is quite image heavy, but if you’re a regular follower of 40+ blogs there may be a lot of faces you recognise… Scroll down and enjoy.

Again, I must say a huge THANK YOU to everyone involved who made the event so incredibly enjoyable and such a success. As well as raising £190 for the Brain Tumour Charity with the raffle prizes, a lot of firm friendships were made, contact details exchanged and potential partnerships organised. There may have been a fair bit of clothes shopping too…!

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Plus when I said that Hope were incredibly generous I really meant it: After the talk that Nayna McIntosh (the CEO of Hope) gave, every single delegate was gifted a pink merino and cashmere poncho knit. To say that everyone felt very special and appreciated was something of an understatement.

I couldn’t be more proud 🙂

(You can see all the photos from the event on the 30-40+ Blogger Meet Facebook page – there are three albums – thank you to Timmy Vowles, Annette Hoeldrich and Greetje Kamminga for the photos, there are just a couple by me in this post)


The 30-40+ Blogger Meet (photo by Annette Hoeldrich)
A busy start to the day (left), and me talking to the amazing CEO of Hope, Nayna McIntosh (right). An inspiring and really warm person with a great sense of humour, she is a beacon of positivity for the 40+ woman. (Photos: Annette Hoeldrich)
The 30-4-+ Blogger Meet goody bag
The goody bag contents – described by many as “the best goody bag ever!”: I Love… lemon sorbet spray | Hope catalogue | Lizzy O bracelet | Evian water | Burts Bee’s lip shimmer | Laura Geller waterproof eye pencil | Hope pen | Verso skincare sample | Box of macarons | Notebook | Blogosphere magazine [my photo]

The 30-40+ Blogger Meet (photo by Annette Hoeldrich)
Right: Michelle Tyler with goody bags and the raffle prizes, including the double award-winning Model KT Workbag by Jennifer Hamley England | Right: Michelle of The Barefaced Chic, Lisa of The Sequinist and Nikki of Midlife Chic enjoying their glass of Prosecco (Photos: Annette Hoeldrich)

The 30-40+ Blogger Meet (photo by Greetje Kamminga)
Alice, the Fairy Blogmother deep in conversation with Annette of Lady of Style and Michelle of The Barefaced Chic (Photo: Greetje Kamminga)

The 30-40+ Blogger Meet (photo by Timmy Vowles)
Left: Beata of Fashion Adventures At Any Age with Yvonne of Funky Forty and right: Greetje of No Fear of Fashion. Yvonne, Greetje and Annette (above) all came over from Switzerland, Holland and Germany respectively to attend the blogger meet – how fabulous and humbling is that? (Photos: Timmy Vowles)

The 30-40+ Blogger Meet (photo by Timmy Vowles)
The stunning Lisa of The Sequinist showing some shoulder (Photo: Timmy Vowles)

The 30-40+ Blogger Meet (photo by Timmy Vowles)
Left: Annette of Lady of Style looking elegant and right: Suzi of Alternative Ageing (and I) watching ourselves on Periscope (Photos: Timmy Vowles)

The 30-40+ Blogger Meet (photo by Timmy Vowles)
A group photo that I photo bombed at first then insisted on joining properly – I think it’s your right when you’re the host 😉 (Photo: Timmy Vowles)

The 30-40+ Blogger Meet (photo by Timmy Vowles)
Ready for lunch (Photos: Timmy Vowles)

The 30-40+ Blogger Meet (photo by Timmy Vowles)
My talk, which went on a whole lot longer than it should have done… I’ve learnt my lesson where event organising is concerned: Never be a guest speaker yourself at an event you’re organising as you’re bound to have no time to practice your talk. I knew what I was going to say (as you can see I talked about “Giving, Receiving and Exposing”!) but didn’t know it would take so long. Public speaking is one of those weird things I actually enjoy doing…! (Photos: Timmy Vowles)

The 30-40+ Blogger Meet (photo by Timmy Vowles)
Nayna McIntosh during her inspiring talk (Photo: Timmy Vowles)

The 30-40+ Blogger Meet (photo by Timmy Vowles)
Left: Suzi of Alternative Ageing and right: Paula of SuperFoodLx both looking fabulous during their Hope try-on session (Photos: Timmy Vowles)

The 30-40+ Blogger Meet (photo by Timmy Vowles)
Yvonne of Funky Forty rocking the silk pop-on dress (Photo: Timmy Vowles)

The 30-40+ Blogger Meet (photo by Greetje Kamminga)
The statuesque Liz of What Lizzy Loves modelling the white ankle grazer pants (Photo: Greetje Kamminga)

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The 30-40+ Blogger Meet (photo by Timmy Vowles)
Michelle of The Barefaced Chic and I – I think I had cheek-ache at this point from smiling so much (Photo: Timmy Vowles)

The 30-40+ Blogger Meet (Catherine of Not Dressed As Lamb, Greetje of No Fear of Fashion, Annette of Lady of Style)
One of my favourite shots of the day: A selfie I took with Greetje of No Fear of Fashion and Annette of Lady of Style – we’ve known each other online since we started our blogs several years ago and although I’d already met Annette at the Blognix Retreat, we’d not met Greetje before. This photo means so much to me.

The 30-40+ Blogger Meet (photo by Timmy Vowles)
Another very special photo: The Over 40 Collective, a group of bloggers I’m so proud to be part of – you can read an introduction to the collective in Monday’s post. As I said in that post, exciting times are ahead…! (Photo: Timmy Vowles)









Linking up to: Let It ShineFitness TuesdayBrilliant Blog PostsFriday’s Fab Favourites

Disclosure: I have written this post as part of the 30-40+ Blogger Meet sponsored by Hope. (click here for my full disclosure). All content is original, however, and opinions are my own and 100% honest.


  1. 15 June 2016 / 8:22 pm

    I'm gutted I missed this, looks like a great event. Hopefully you'll arrange another one and I'll make it along
    livinginaboxx | bloglovin

  2. 9 June 2016 / 2:11 am

    I am THRILLED to hear that your first (of many?!) blogger event was such an amazing success, dearest Catherine!! Between lunch, shopping, meeting friends, and the opportunity to learn from a blogging pro – that's you! – it sounds like the only thing that was missing…was me!! ;D Seriously though – how I would have LOVED to have been one of those smiling faces beaming out from your photos above…but there's always next year, am I right?! XOXO

  3. 7 June 2016 / 10:11 am

    This looks like a great day – well done for organising it and I hope there's another meet-up in the pipe-line; I'd love to come to the next one.
    Helen x

  4. 6 June 2016 / 8:08 pm

    It was so nice to relive the event again through your post. Thank you.
    Did I thank you for organizing it? I did, didn't I?

  5. 2 June 2016 / 8:47 pm

    OMG such a super cute write up Catherine. You did an absolutely amazing job of this whole event. When I titled my write up "Audacity of Hope" I was thinking of you and the brand Hope – you know Obama tried three times before he became president of US and wrote the book "Audacity of Hope" – so that fitted in with you trying three times and then having amazing success. At the same time the brand Hope is truly awesome!

    Thank you so much for featuring me in this post – am so pleased! It was so so nice to meet you in person! Am looking forward to having you in an event in Zurich one day…I will get there 😉

    Yvonne xxx

  6. 2 June 2016 / 5:08 pm

    Hi Catherine
    Looks like so much fun! And so great you love public speaking as it is many people's number one fear! What a wonderful set up and I am sure group of ladies all together. If I were in the UK… Enjoyed reading and seeing the photos!
    jess xx

  7. 2 June 2016 / 1:03 pm

    Like Suzy above, I was bummed that I couldn't make it – especially as I arrived in London just 2 days later! The only consolation was that I was in Paris on the Monday, travelling by train to London for a change. Looks like a brilliant event, especially with so many familiar faces there. Fingers crossed that you organise another one soon and that next time I can make it!

    Sue xx

  8. 2 June 2016 / 12:57 pm

    Looks like a wonderful time!


  9. 2 June 2016 / 10:14 am

    It looks like it was a total blast! I'm still so bummed I couldn't make it. But there'll be others! You all looked so gorgeous, and it's nice to see so many familiar faces all together and having fun.
    Suzy xx

    • 2 June 2016 / 8:48 pm

      Oh that would have been so cool to see you there Suzy!!! Next time you HAVE to come!
      xoxo Yvonne

  10. 1 June 2016 / 10:43 pm

    So fun, so lively, so much work i bet!!
    But since you're such a great organizer, I'm sure you wouldn't mind putting one together for us oldies across the pond, right? Ha ha!!

  11. 1 June 2016 / 8:33 pm

    What a wonderful event you planned Catherine. What a great thing to be able to meet these lovely bloggers in real life. I'm sure it was a tremendous amount of work on your part, but well worth it. Love your red outfit!!


  12. 1 June 2016 / 5:42 pm

    It looks like such a fantastic event! So nice to see all of these lovely bloggers together, and I'm sure it was a blast.

  13. 1 June 2016 / 3:45 pm

    Sounds like a wonderful event! I can only imagine how much work went into organizing it… I LOVED seeing all the photos!

    Andrea’s Wellness Notes

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