Not Dressed As Lamb
Who wants to be "age appropriate", anyway?

Diverse UK-Based Influencers

Diverse UK-Based Influencers

This page was designed for me to direct PRs and brands towards: Welcome to a diverse list of UK-based Instagram influencers! I want brands to ensure that every influencer campaign has a diverse range of influencers included as per my diversity and equality statement. I couldn’t add these to my blogroll as not all have blogs and are Instagram only (brands mostly want Instagram content these days so these links make sense. If they have blogs, links to them have been included).

This page won’t be exhaustive so I’ll be adding new faces to it as and when I find them. I’ve also mostly concentrated on micro-influencers (those with a follower count of up to 50,000 or so) and I’m assuming the brands are already aware of the bigger influencers, and it’s THESE accounts that need to be seen more.

EVERY campaign should be diverse and inclusive. And as my statement suggests, I won’t work with a brand that’s only going to work with white, [mostly blonde], slim influencers. BECAUSE I’M ONE OF THEM, and I’m not going to add my privilege to a misguided and outdated lack of diversity.

Let’s welcome some fresh new faces to influencer campaigns, ones that inspire and excite us…!

(Please note that due to my audience having a high percentage of older women aged 35-55+, I have only chosen women of colour who fit that age bracket – meaning, they will appeal to that age bracket… there are a TON of younger influencers of colour but this list would go on forever if I included them!)

 

 

 

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@ajabarber

Aja Barber | Thanks for stopping.
I don’t get paid to argue with you. Everyone else is pretty cool
DMs unmonitored
Contact RCW Literary for business stuff
bit.ly/ABWStones

 

 

@mandsmillie

Amanda | Lifestyle Blogger | Digital Creator
#LifestylegoalsbyMandsMillie
Lifestyle | Mumlife | Conscious Living
Host @nametobedeterminedpodcast
Biohacking Hashimoto’s & Lyme
#londonuk
linktr.ee/mandsmillie

 

 

 

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@the_ft_times

Fatima Truscott | Former Fashion & Beauty Editor
Freelance Writer + Stylist
Mama | Running Wanker | Married a Cornishman
the-ft-times.com

 

 

search_for_silver_linings

Sandie | Body Confidence ♿️
Digital Creator
Raising Awareness & Empowering Body Confidence With a Disability
The Cotswolds, UK
Disabled | Writer | Creator
linktr.ee/searchforsilverlinings

 

 

 

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@a.patchy.indian

Kirps Bhogal | Fashion Model
A Patchy Indian™
Vitiligo Advocate | Model | Actor
linktr.ee/apatchyindian

 

 

@ljstyling

Lauren Jobling | Digital Creator
Freelance Stylist and Fashion Writer
Wardrobe/Shopping
Celebrity Stylist
#bopo and #slowfashion
laurenjoblingstyling.co.uk

 

 

@southcoast_style

Tray | Personal Blog
Fashion | Style

 

 

 

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@beckybarnesblog

Becky Barnes | Personal Blog
The Honest Blog
Writer | Model | Public Speaker
Fibromyalgia and Bipolar-Battling Badass
beckybarnes.co.uk

 

 

 

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@ree_valentine_

ReneéValentine ♏️
Creator of @therisetribe_
Breaking Barriers ♿️
Fashion Graduate | Model

 

 

 

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@hayleyhall_uk

Hayley Hall | Blogger
Size 16 Modest Dresser | Over 30s Beauty Expert
Interiors Enthusiast | Dog Mum | Award-Winning Blogger
Buckinghamshire
linktr.ee/hayleyhall_uk

 

 

 

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@missjsews

Miss J | Sewing, Designing, Positivity & Learning
Likes a Vintage Vibe in Contemporary Groove
Handmade Items @the_estella_company
missjsews.blogspot.com

 

 

 

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@gemmaadby

Gemma | Just a One-Armed Girl in a Two-Armed World
Fighting for Representation in the Fashion Industry
@everi_body
@modelsofdiversity
mylondon.news

 

 

 

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@visualiseandbloom

Valerie A Lewis | Personal Coach | Blogger
Multipassionate, Introvert 60+ Silver Sister
Grief & Loss | Personal Growth
Intuitive Guidance
Reiki | Crystals | Massage
Creative Dabbler
linktr.ee/visualiseandbloom

 

 

 

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@sophcaz

Sophie Carrigill | Athlete
GB Wheelchair Basketball
World Silver Medalist
@forbes 30 Under 30
♿️ Passionate About Inclusion
Inspirational Speaker

 

 

 

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@mumsthatslay

Yvadney | Celebrating Mummy Self-Love
Slay & Style by Fashion Stylist @yvadney
Artist | Trainee Teacher & @musingobingo
Home of #MumsThatSlay #Dopefriday
linktr.ee/mumsthatslay

 

 

@dressedtothemax

Maxine | Midsize Midlife | Digital Creator
Styling My 50s Life
Lifestyle | Fashion | Beauty
#dressingtothemax

 

 

@catrinpugh

Catrin | 96% Burn Survivor
Speaker | Advocate | Model
KCL Physio Student
Positive Attitudes Lead to Positive Outcomes
Speaking: @thespeakersagency

 

 

 

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@mytall40s

Abby | Personal Blog
6’1″ | Sharing Beautiful Clothing for Longer Limbs

 

 

 

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@karenwilliamstylist

Karen Williams | Coach
Fashion, Fun, Fitness, Fierce & Fabulous
Style Consultant / Columnist @marieclaireuk
#findyourfabulous

 

 

 

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@thefashionablepan

Debbie Le | Mumma to Roman & Rosie
Fashion | Beauty
@thestrokeassociation @sweatybetty
liketoknow.it/thefashionablepan

 

 

@emilyjanejohnston

Emily Jane Johnston | Writer
Fashion | Travel | Food
Style Not Size
Travelling & Eating My Way Around the Globe
London, UK & South Carolina, USA
fashionfoiegras.com

 

 

@cyrenamonique

Cyrena | Tall Style Influencer | Personal Blog
Minimal Style With a Pop of Statement
Brum Blogger | Female DJ
Fearlessness is the Goal
linktr.ee/Freakdeluxe

 

 

@clarewatkins_stylist

Clare Watkins | Stylist | Image Consultant
Qualified Personal Stylist | Styling For Women & Men
Wardrobe Edits | Style Not Size
Tutor at @londoncollegeofstyle
Manchester | Cheshire
clarewatkins.com

 

 

 

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@40plusandfab

Marriane | A Diary of My Fashion Finds
liketoknow.it/40plusandfab

 

 

 

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@ruthcurvemodel

Ruth | Fashion Model
Over 40 Curve Model
Campaigner of Hidden Disabilities
Chronic Pain Warrior | ADHD

 

 

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@bambailie

Bailie Annalise | Landmark & Historical Place
Dancer | Vitiligo’d Model | Animal lover
Manchester, UK
tiktok.com/@bambailie

 

 

 

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@halimamccarthy

Halima | My Passion… Family
Fashion | Lifestyle | Travel
It’s All About How Good It Looks On You Or How Good It Makes You Feel
Positive Vibes Always

 

 

@therollingexplorer

Jessica Ping-Wild | Blogger
A lifestyle blog with a disabled twist
Creator | Writer | Speaker | Model | Actor
1 of 60 Worldwide
ND Alum
therollingexplorer.com

 

 

@angela_selvarajah_zebedeemodel

Angela Selvarajah | Vitiligo Model
“Vitiligo is its Name and Spreading Awareness is My Aim”
Bookings through
zebedeetalent.com

 

 

 

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@phyllidaswift

Phyllida Swift | CEO @faceequalityint
@zebedeetalent Model
#FaceEquality Activist & Proud Owner of Scars
TED Speaker
linktr.ee/phyllidaswift

 

 

 

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thecannyfashionista

Vanessa | Charity Shopping, Secondhand-Wearing Home Sewist
#blackstylematters #7days7voices
maggiegreenestyle.com/blog/black-style-matters-vanessa-johnson

 

 

 

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@emmaelizalines

Emma Lines | Model
London || CMT || Comes on wheels ♿️
Spotlight Registered
Bookings:
zebedeemanagement.co.uk/emma-l

 

 

 

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@silvinaneder

Silvina Neder | Public Figure
50+ Model | Actress | Influencer
Helping Women Be the Best Version of Themselves
silvinaneder.com/insta-menu

 

 

@talontedlex

Lex | Skin Positivity
#Rosacea Advocate + #SkinPositivity Campaigner
@therealskinclub Founder
@bsfcharity Ambassador
linktr.ee/talontedlex

 

 

 

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@itsmejacal.style

Meja Cal | Personal Blog
Smart Shopper
Classy Style Lover
Self Made
Creator #itsmagicalstyle

 

 

 

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@itsemchannel

Emma Millard | Digital Creator
Family | Fashion | Home | Travel | Life
#fashion #lifestyle #vlogger

 

@jessdoesstyle

Jess | Personal Stylist
Personal Blog
Tag Me #DressingHappy
Colour Poppin Wife & Mum of 3
England, Yorkshire
Love Yourself

DISCLOSURE: Items marked* are PR products (I never accept anything I wouldn’t choose for myself) and my opinions are 100% honest. I also use affiliate links where I may earn commission if you click through and buy, at no cost to you.