New label: abide clothing (plus competition)

Now I don’t normally do posts about a particular brand, but in this case I’ve made an exception: abide clothing is a British label launched just this spring, and I was so taken by their beautiful, quality handmade(!) clothes that I thought I’d share a few of their pieces with you. This isn’t a sponsored post… I’ll explain below.

The whole line is made in Devon, England and is quintessentially British, inspired by the beauty of the English country and seaside. Whilst I was really impressed with the soft colours and gorgeous flowy fabrics, what I couldn’t believe was that not only were they designed and made in my part of the world, but abide is even based in the town where I live. The only other interesting thing I can think of about where I live is that it’s (roughly) where Joss Stone comes from…!

Abide’s designer Kim Mckellar’s beautiful collection was influenced by her surroundings, and it shows. I love the soft colour palette (I’m really into pastels right now) with the odd punches of navy blue; the attention to detail on the trouser legs and wrapover tops is just so pretty and delicate – sooo my ideal style. The whole collection reminds me of hazy summer evenings, walks down by the sea and the rolling countryside and blue skies… in other words, Devon – when the weather is lovely, like today! πŸ˜‰ My absolute favourites are the mint trousers and yellow wrap top, and if I were a short skirt kinda gal I’d genuinely wear all of these pieces. As a total bonus – considering my blog’s theme – I think many of them would suit women of all ages because they manage that amazing feat of being on-trend but still classic.

I’m afraid it’s not cheap – pieces start at £52 and go up to £190; however, until 24 May there’s 25% off all stock. If you think about it they’re no more expensive than, say, Karen Millen or Reiss, but all handmade and so much more exclusive.

Or you can enter their Facebook competition to win one of three pieces – but it closes tomorrow (Wednesday 23 May) so hurry!

You can visit the abide clothing website or follow them on Facebook and Twitter. I’m soooo proud and amazed that I live in the same place as a super stylish new fashion brand. I hope you guys like the collection too… let me know what you think!


  1. Gray Skies
    25 May 2012 / 1:31 am

    I love finding local clothes to wear! I don't buy anything made in Portland very often, because it's so expensive, but when I do I love it to death.

    I especially love the pale blue cropped wrap top – it's so beautiful and tempting πŸ™‚ I wonder if they ship internationally?

    • 28 May 2012 / 9:45 am

      Hi, Im glad you like the collection! Yes we do ship internationally. abide x

  2. 23 May 2012 / 8:51 am

    They need to invite YOU to model for them.

  3. 23 May 2012 / 1:22 am

    These are beautiful pieces. And the fact that they are handmade only makes the brand that much better! Thanks for sharing!

    A Southern Drawl

  4. 22 May 2012 / 2:04 pm

    So beautiful, Catherine. I adore the soft skirts and tops. These would suit you very nicely! : >

  5. 22 May 2012 / 12:50 pm

    Wow sweetie thank you for sharing this collection with us! I can't belive this designer comes from Devon,WOW!! That's so cool for us southwest girls πŸ˜€ ha! Love the designs,colours and the beautiful fabrics! Truly very stunning and chic! πŸ™‚

    Take care,Daniella xox

  6. 22 May 2012 / 9:42 am

    What a gorgeous line.
    Hmmm, I wonder if they'll ship this far…and how our $ is trading…

    • 28 May 2012 / 9:46 am

      Hi, Where are you based? We do ship internationally, depending upon location. You are welcome to look at out shop and email us if your location is not currently available in the shipping options then we can see if we can help you. abide x

DISCLOSURE: Items marked* are PR products (I never accept anything I wouldn’t choose for myself) and my opinions are 100% honest. I also use affiliate links where I may earn commission if you click through and buy, at no cost to you.