Women Over 30 Breaking the Style Rules | #iwillwearwhatilike Days 1-15

Women over 30 breaking the (style) rules #iwillwearwhatilike
As we’re drawing to the end of August that means the end of #iwillwearwhatilike – and I thought it a good opportunity to showcase some of the amazing style that I’ve seen on Instagram so far for this campaign. All of these women over 30 (many are over 40 or 50) have really embraced breaking the style “rules” that were the theme of #iwillwearwhatilike. There have been some truly fabulous outfits and incredible pieces that definitely do NOT deserved to be relegated to the scrap heap just because some journalist says we should stop wearing them when we reach 30 years of age!

I’ve included some of the best posts from days 1-15 and will show the second half next week once August is over. I want to thank all these lovely ladies from the bottom of my heart for joining in with this campaign. They’re showing everyone that it’s not okay to dictate to women what they should and shouldn’t wear, not matter what their age. Fashion should be fun, and why on earth would we deprive ourselves of fun just because we’re getting older?!

I’ve tried to include as many different Instagrammers as possible – I had so much choice for some days (I’m talking about you, leopard print) that I felt bad leaving out so many great looks. But believe me, there are so many more chic ladies out there on the #iwillwearwhatilike hashtag.

Do please check out these great accounts and show them some love. I’d also love to know what you think of the campaign in the comments and whether any of these lovely ladies have inspired you…!

It’s the first day of @notlamb’s #iwillwearwhatilike challenge! First up: oversized sunglasses. #ABMSummer #howisummer #howyouglow #california #atthebeach

A photo posted by Nicole Longstreath (@thewardrobecode) on

1 – Oversized sunglasses

Over 40 year old women are not supposed to wear graphic tees. Well. .. #iwillwearwhatilike #over50fashion

A photo posted by lori wong (@squirrelqueen13) on

2 – Graphic tees

#iwillwearwhatilike in August. #40plus #ombre #fbloggers #brights #candypink #rockingit #sarahbakerrulebreaker @notlamb 3. Candy pink.

A photo posted by Sarah Baker (@thefabulousbaker) on

3 – Candy pink

Day 4 #iwillwearwhatilike “bedazzled anything” always love this sleeveless simple but sparkling top from @newlookfashion overlayed today for some office smarts with jacket by @thisiswhistles #notdressedaslamb #fashion #fashionblogger @notlamb #stylechallenge

A photo posted by Rachel Montague-Ebbs (@ladympresents) on

4 – Bedazzled anything

#iwillwearwhatilike Day 5 – Blue eyeshadow. Erm….and why not??? #icallbullshitonrules

A photo posted by Jo Baggott (@josoap80) on

5 – Blue eyeshadow

For the love of leopard and vintage. #iwillwearwhatilike @notlamb #leopardprint #leopard #leopardisaneutral #vintagehat #vintagejewelry #vintagedress #vintagebelt #TBT

A photo posted by Style Crone (@stylecrone) on

6 – Leopard print

Say what!!? No ✨SPARKLES✨!?! No way, #iwillwearwhatilike including #sparklypants. I’m a #rulebreaker! See more on Kremb de la Kremb dot com😜😜

A photo posted by Ann Krembs (@krembdelakremb) on

7 – Sparkly pants

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Something I do all the time, especially to the gym #mismatchedsocks because, yes, #iwillwearwhatilike #socks #blue #pink #colorful #fashion #style #blog #blogger #FBlogger #styleblogger #instaglam #instastyle #photooftheday #picoftheday #40plusstyle #hfbloggers #whimsical #accessories #pic #picture #photo #over40style #30plusblogs #igfashion #igstyle #fun #quirky Socks from #betseyjohnson via @academy Photo @phinayi

A photo posted by Sheela Goh (@sheelagoh) on

8 – Non-matching socks

Hoop earrings? The bigger the better! #iwillwearwhatilike @notlamb #style #styleover50 #40plusstyle #styleblogger #earrings #fashionover50 #jewelry #earrings

A photo posted by Une Femme (@pseub) on

9 – Hoop earrings

Linking up with @notlamb #iwillwearwhatilike sleeveless ta dah! Shocking 😲

A photo posted by Michelle Tyler (@retrochicmum) on

10 – Anything sleeveless

#iwillwearwhatilike #FurryBoots

A photo posted by Joanne Walker (@joannewalker62) on

11 – Furry boots

Day 12. Short dresses. Yellow. A chance to merge #iwillwearwhatilike & #UncustomaryAugust! I have a whole wardrobe of short #dresses – this is my #yellow one! 💛

A photo posted by @beasliee on

12 – Short dresses

#iwillwearwhatilike guilty again, I’d be distressed if I couldn’t wear my #distressedjeans #instachallenge #denim #instastyle #fashionable50s #40plusstyle #stansmiths #style

A photo posted by Sue (@stylish50s) on

13 – Distressed denim

Day 14 of #iwillwearwhatilike Tube Tops. I have to admit, this is the hardest post for me to do and I almost didn’t do it. My tummy is my trouble spot no matter how much I work at it. But in the spirit of the challenge, I’m going to be brave! The last time I wore a tube top was high school – without a kimono!

A photo posted by Amy Stachowiak Johnson (@ameliasfleurs) on

14 – Tube tops

Catching a wee bit of sunshine on Seb’s walk tonight, rocking all the colours #thedailydown #iwillwearwhatilike

A photo posted by laurenmaria (@laurenmaria) on

15 – Maximum three colours

Don’t forget – next week I’ll feature days 16-31. And it’s not too late to join in with the campaign – click here to see all the daily themes . Don’t worry about doing themes from any other day in the last few days of the month (no rules)!
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P.S. See the original post with an explanation of the #iwillwearwhatilike campaign

Linking up to: Visible MondayLet It ShineMonday MingleStyle Sessions, Turning Heads TuesdayTrend Spin Link-UpWhat I Wore WednesdayBrilliant Blog PostsThrowback ThursdayPassion for Fashion FridayFriday’s Fab Favourites


  1. 8 September 2015 / 1:05 pm

    I just saw this, Catherine, I had no idea my gaily-coloured sock-clad feet made it here 🙂 thank you so much for initiating #iwillwearwhatilike I feel as though it's brought us all together as Suffragette sisters of style.

    • 20 September 2015 / 12:54 pm

      That's so nice of you to say, Sheela – thank you my lovely!! YES to #iwillwearwhatilike!! x

  2. 2 September 2015 / 8:28 pm

    I think they all look totally fabulous! I've followed them all on Instagram and look forward to see what these gorgeous 30+ lasses get up to 😀
    Suzy x

    • 20 September 2015 / 12:53 pm

      Aww Suzy that's really great of you to do that!! I love a bit of mutual blogger love :))

  3. 31 August 2015 / 12:31 am

    Thanks so much for featuring me and all your kind words about the women who participated. I really enjoyed this social media campaign and I will miss it when it ends tomorrow!

    • 2 September 2015 / 7:49 pm

      Aww Amy it's my pleasure and you're most welcome!! I think you've already seen that it'll continue in a weekly link up…!!!!

  4. 30 August 2015 / 9:06 am

    Gosh, I didn't realise that I was wearing so many things that I am not supposed to. Haha

    • 2 September 2015 / 7:36 pm

      Hehe Zom all I can say to that is… Good for you!!!!!!!! Yeah to breaking rules! 😉

  5. 29 August 2015 / 2:37 pm

    Not only did you turn a negative article into a positive & fun protest but you've managed to introduce some marvellous women to each other! I for one have thoroughly enjoyed meeting them, thank you x

    • 2 September 2015 / 7:32 pm

      aww Michelle thank you, that's such a nice thing to hear! Something positive is exactly what I was hoping would come out of it all… Over 30s breaking the rules FTW!!!

  6. 29 August 2015 / 5:41 am

    Yeah… Terrific line-up. Let's keep this flame burning.

    • 2 September 2015 / 7:27 pm

      And so it will, Greetje, every Monday in my new link up! xx

  7. 28 August 2015 / 11:06 pm

    Awesome! Love seeing these fabulous women wearing what they like.

    • 2 September 2015 / 7:23 pm

      They are soooo inspiring, aren't they Sue? (and that includes you too, of course!) x

  8. 28 August 2015 / 10:58 pm

    Oh these are marvelous, Catherine so gorgeous and inspiring. Well done, xox.

    • 2 September 2015 / 7:21 pm

      Thanks Patti, it's my pleasure to feature them!!

  9. 28 August 2015 / 9:58 pm

    Thank you so much for the inclusion amidst these fabulous Instagrammers, Catherine. I have enjoyed your challenge and at the age of 72, I take great pleasure in breaking the rules. What a great idea for August and beyond!

    • 2 September 2015 / 7:19 pm

      Judith you're the ultimate inspiration for all of this!! I can't imagine what you think about lists of things 30-year-olds "shouldn't" be wearing when you're so fabulous at 72…! I'm hoping you'll be joining us for the new weekly link ups 🙂

    • 2 September 2015 / 7:13 pm

      They sure are, Samantha – you never know, you may be making an appearance in part two…!! 😉

    • 2 September 2015 / 7:05 pm

      I'm so glad you think so Ana, thank you!

  10. 28 August 2015 / 5:04 pm

    Wow! These women look wonderful. Great inspiration!

  11. 28 August 2015 / 4:46 pm

    Love this campaign, Catherine! 🙂 "Rule" braking is fun. 😉 However, don't know even why there have to be those kind of rules. Who made them? 😀

    • 2 September 2015 / 7:03 pm

      Aww thanks Madara, I'm so glad!! And goodness knows who these rule breakers are… Someone with too much time on their hands I think 😉

  12. 28 August 2015 / 4:13 pm

    Great post Catherine, I've really enjoyed doing this, thank you for the mention, very flattered. Sorting out my leather trousers for the 31st!!!!
    Sue xx

    • 2 September 2015 / 6:55 pm

      You're most welcome, Sue…!! Thanks so much for taking part x

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