Last weekend I attended a blogger workshop in London hosted by blogger outreach programme Nuffnang – it was a really fun day and I learnt lots of new and interesting things which I thought I’d share with you in another Blogging Tips post. The theme of the day was ‘Useful + Beautiful’ – the workshop was definitely the former and the venue was definitely the latter: the CitizenM Hotel in Bankside (as seen in the image above).
There were a lot of guest speakers and they all very kindly shared their wealth of knowledge with us, but one of the most interesting topics was branding, as discussed by the fabulous (and very engaging) Carrie of notthekindofgirlyoudmarry.com. Rather than mixing her talk up with the other topics I thought I’d keep this post to the topic of branding only.
Here are the highlights from her talk… If you’ve been thinking about your blog as a brand and how to reinforce your blog’s message, I hope you find some of this information useful!
Yes – it really does! Your personal brand is a never-ending cycle and influences your…
Name > Style > Design > Voice > Content > Network > Email > Social Media
Not everything you thought would fit will fit. Be true to yourself – write as yourself. This way you’ll reinforce your brand.
Authenticity is being…
… and having integrity.
Their popularity is on the up. People like something tangible to hold onto and to swap with each other. [At blogger meets I always find we like to swap cards!]
Writing as you for a blog (your ‘voice’) is the best advice anyone can give you. Have fun with trends in language but don’t let them take over your voice.
Accept that not everyone will buy into your brand. That’s perfectly okay, because for every 1 that doesn’t, 20 others will.
P.S. If you like this, why not take a look at last year’s blogging tips post 11 Great Blogging Tips From the Experts?
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