New label: abide clothing (plus competition)

Now I don’t normally do posts about a particular brand, but in this case I’ve made an exception: abide clothing is a Britishlaunched just this spring, and I was so taken by their beautiful, quality handmade(!) clothes that I thought I’d share a few of their pieces with you. This isn’t a sponsored post… I’ll explain below.

The whole line is made in Devon, England and is quintessentially British, inspired by the beauty of the English country and seaside. Whilst I was really impressed with the soft colours and gorgeous flowy fabrics, what I couldn’t believe was that not only were they designed and made in my part of the world, but abide is even based in the town where I live. The only other interesting thing I can think of about where I live is that it’s (roughly) where Joss Stone comes from…!

Abide’s designer Kim Mckellar’s beautiful collection was influenced by her surroundings, and it shows. I love the soft colour palette (I’m really into pastels right now) with the odd punches of navy blue; the attention to detail on the trouser legs and wrapover tops is just so pretty and delicate – sooo my ideal style. The whole collection reminds me of hazy summer evenings, walks down by the sea and the rolling countryside and blue skies… in other words, Devon – when the weather is lovely, like today! 😉 My absolute favourites are the mint trousers and yellow wrap top, and if I were a short skirt kinda gal I’d genuinely wear all of these pieces. As a total bonus – considering my blog’s theme – I think many of them would suit women of all ages because they manage that amazing feat of being on-trend but still classic.

I’m afraid it’s not cheap – pieces start at £52 and go up to £190; however, until 24 May there’s 25% off all stock. If you think about it they’re no more expensive than, say, Karen Millen or Reiss, but all handmade and so much more exclusive.

Or you can enter their Facebook competition to win one of three pieces – but it closes tomorrow (Wednesday 23 May) so hurry!

You can visit the abide clothing website or follow them on Facebook and Twitter. I’m soooo proud and amazed that I live in the same place as a super stylish new fashion brand. I hope you guys like the collection too… let me know what you think!